Take the first step towards unshakable confidence.

Get access to transformational confidence, coaching, courses, and community.



Check Out Our Transformational Programs

The Alpha Girl Collective 

Our signature group coaching program where your daughter will lock arms with Shay and our awesome community to build lasting unshakable confidence

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The Confidence Club Sticker Subscription

Delivered to your door monthly: 1 confidence print + 3 stickers, and a training video from Shay. 

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The Confidence Accelerator

Kickstart your daughter’s belief in herself with my self-guided course that will have her playing to her fullest potential

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Check out our growing community


I've noticed great changes in my mental game. I don't worry about making mistakes, which makes soccer so much more enjoyable.”

-Katelyn S.


The program has been amazing and probably the best thing we've ever done for Leina.

-Tatiana & Leina


Shay is doing important work and changing these girls lives.

-Vicki & Emma