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Learn How to Build Unshakable Confidence

In this fantastic (and free) video training you'll learn the 3 secrets to cultivating unshakable confidence, both on and off the field. 

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Shay has worked with


If your daughter struggles with any of these things, you're in the right place!

  • Being afraid of making mistakes
  • Letting fear of failure hold her back
  • Being too hard on herself
  • Taking criticism personally
  • Craving approval of others
  • Feeling like she's not "good enough"

All The Tools She Needs To Build Alpha Girl Confidence

Whether it is through her signature group coaching program, her book, or podcast, Shay can help any female athlete to uncover their biggest super power to become confident on and off the field.


Shay’s programs will help your daughter to:

Consistently step onto the field with confidence

Develop self-belief in her abilities & overcome her fear of failure

Step into her power as a leader


I've been in your daughter's shoes.

I know what it feels like to be so afraid of making mistakes, to constantly crave other’s approval, and to feel like I wasn’t good enough!

Just like your daughter, I thought I was alone- that I was the only girl on my team who felt that I wasn’t good enough… and I almost quit because of it...

..but I’m here to to tell you that she’s not alone, and there is hope for her to become confident and achieve whatever she wants out of life, just as I have.

Ways We Can Work Together

The Alpha Girl Collective

Our signature group coaching program where your daughter will lock arms with Shay and our awesome community to build lasting unshakable confidence

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The Confidence Club Sticker Subscription

Delivered to your door monthly: 1 confidence print + 3 stickers, and a training video from Shay. 

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 The Confidence Accelerator Course

Kickstart your daughter’s belief in herself with our self-guided course that will have her playing to her fullest potential

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What Players And Parents Are Saying...

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Meet Shay

Shay Haddow is an expert coach and speaker on confidence and mindset for female athletes. As the host of the Alpha Girl Confidence Podcast, and Author of She the Confident, Shay is widely regarded for her insights on confidence and mindset by parents and coaches around the country. Her mission is to empower girl athletes to build unshakable confidence so they can live and play to their fullest potential.

After overcoming her own struggles with confidence throughout her club and collegiate soccer career, Shay knew that it was her life's purpose to provide female athletes with the mentorship that she wished she had when she was younger. Shay has dedicated her life to empowering female athletes of all ages to uncover their greatest superpower of all, allowing them to break free from their limitations and achieve their biggest dreams, on and off the playing field.