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3 strategies to support your daughter in becoming more confident on the field

Shay has worked with


"32% of all girls that QUIT sports, do so because they lack SELF-CONFIDENCE"

A lack of confidence manifests in many ways, but here are the most common problems that girls with low self-confidence suffer from:

  • Being afraid of making mistakes
  • Letting fear of failure hold her back
  • Being too hard on herself
  • Taking criticism personally
  • Craving approval of others
  • Feeling like she's not "good enough"

 If your daughter struggles with one or many of the above problems, then you're in right place, because I'm going to help her change that. For good.

I've been in your daughter's shoes.

I know what it feels like to be so afraid of making mistakes, to constantly crave other’s approval, and to feel like I wasn’t good enough!

Just like your daughter, I thought I was alone- that I was the only girl on my team who felt that I wasn’t good enough… and I almost quit because of it...

..but I’m here to to tell you that she’s not alone, and there is hope for her to become confident and achieve whatever she wants out of life, just as I have.

All The Tools You Need To Build Alpha Girl Confidence

Whether it is through her book, 1on1 coaching program, or her signature group coaching program, Shay can help any female athlete to uncover their biggest super power to become confident on and off the field.

Shay’s programs, products and services will help your daughter to:

  • Overcome her fear of failure
  • Be confident in taking risks
  • Turn her negative self-talk into positive energy
  • Learn how to respond and grow from mistakes
  • Develop self-belief in her abilities
  • Compete instead of comparing
  • Play aggressively and have more fun
  • Set and achieve her biggest goals
  • Become a great leader

Work with Coach Shay


1 on 1 Coaching

Customized for serious players who need individualized coaching and mentorship over a 90 day period

Apply Here

Group Coaching

Group confidence coaching for players ages 10-16

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Team Consulting

Shay works with youth and college teams to build their confidence individually and as a team


Player Transformations

Check out more here!

Meet Shay

Shay Haddow is an expert coach and speaker on confidence and mindset for female athletes. Having worked with hundreds of youth female athletes and college teams from across the country, she’s empowered girls from all walks of life to strengthen self-belief to play and live confidently.

After overcoming her own struggles of self-doubt and lack of confidence, she knew that it was her life’s calling to provide female athletes with the coaching that she wished she had. Shay is dedicating her life to teaching female athletes how to uncover their greatest superpower of all, allowing them to break free from their limitations and achieve their biggest dreams.