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The 5 Shifts Your Daughter Must Make To Build Lifelong Confidence

Shay has worked with


If your daughter struggles with any of these things, you're in the right place!

  • Being afraid of making mistakes
  • Letting fear of failure hold her back
  • Being too hard on herself
  • Taking criticism personally
  • Craving approval of others
  • Feeling like she's not "good enough"

All The Tools She Needs To Build Alpha Girl Confidence

Whether it is through her signature group coaching program, her book, or podcast, Shay can help any female athlete to uncover their biggest super power to become confident on and off the field.


Shay’s programs will help your daughter to:

Consistently step onto the field with confidence

Develop self-belief in her abilities & overcome her fear of failure

Step into her power as a leader


I've been in your daughter's shoes.

I know what it feels like to be so afraid of making mistakes, to constantly crave other’s approval, and to feel like I wasn’t good enough!

Just like your daughter, I thought I was alone- that I was the only girl on my team who felt that I wasn’t good enough… and I almost quit because of it...

..but I’m here to to tell you that she’s not alone, and there is hope for her to become confident and achieve whatever she wants out of life, just as I have.

Ways We Can Work Together

Confidence Coaching & Mentorship

Group confidence coaching for serious players who need coaching and mentorship to break past their barriers

Learn More

Confidence Accelerator Course

Kickstart your daughter’s belief in herself with my self-guided course that will have her playing to her fullest potential

Learn More

The Daily Confidence Text Membership

Receive 3x weekly text messages with confidence, motivation, and mindset tips! Each text will include a short video to help your daughter to start her day with confidence!

Sign Up!

What Players And Parents Are Saying...

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Meet Shay

Shay Haddow is an expert coach and speaker on confidence and mindset for female athletes. Having worked with hundreds of youth female athletes and college teams from across the country, she’s empowered girls from all walks of life to strengthen self-belief to play and live confidently.

After overcoming her own struggles of self-doubt and lack of confidence, she knew that it was her life’s calling to provide female athletes with the coaching that she wished she had. Shay is dedicating her life to teaching female athletes how to uncover their greatest superpower of all, allowing them to break free from their limitations and achieve their biggest dreams.